In the fast-moving digital world of 2025, writing a press release that will guarantee you get published is a skill that every startup, agency, and brand will need to master to obtain that much-coveted media exposure. With newsrooms shrinking — and inboxes overflowing — journalists are more choosy than ever before. So, how do you attract attention to your press release?
This guide walks you through the elements, formats, and best practices that go into crafting an effective press release to ensure your news not only gets read but also gets published.
📌 Why You Need to Use Press Releases in 2025?
Despite the growth of social media and influencer marketing, press releases are still very much a force to be reckoned with in terms of credibility, SEO, and media reach. A well-written release can:
Earn backlinks from authority sites
Build brand reputation
Drive traffic to your website
Support investor relations
Capture journalists’ attention
✅ A simple guide on how to write a press release that will get published
Craft a Newsworthy Angle —
Craft a Newsworthy Angle —
Your story must present real value to journalists and readers. Ask yourself:
- Is it timely or trending?
- Is it new information, an innovation, or a partnership?
- Will the target audience or industry care?
📌 Example: “XYZ comes with the first-ever AI tool to analyze crypto sentiment on the fly”
Write an Irresistible Headline —
Your headline is the first (and depending on whom you ask, perhaps the only) thing a reporter reads.
Tips:
- Keep it under 70 characters.
- Throw in some keywords (for SEO and clarity).
- Be specific and engaging.
📍 SEO Tip: Go with keyword-rich phrases such as “Press Release 2025,” “Product Launch Announcement,” or “Web3 Startup News.”
Start With a Strong Lead Paragraph —
The answer to the 5 Ws in your first paragraph:
Who is involved?
What is happening?
When and Where?
Why is it important?
📌 Example:
“London, 9th July 2025 — CryptoCloud, a world-leading blockchain infrastructure service provider, has announced the release of its zero-gas NFT minting protocol to help bring Web3 to creators worldwide.”
Include Supporting Details & Quotes —
Use the body paragraphs to:
- Expand on your key points.
- Include a quote from the CEO or a partner.
- Provide stats or milestones.
- Include a customer benefit.
🗣 “This will remove one of the largest barriers in the NFT space,” said the CEO of CryptoCloud, Jane Smith.
Add a Boilerplate —
But first, you need a boilerplate, which is a short paragraph about your company. Make it short, informative, and evergreen.
📌 Example:
About CryptoCloud
CryptoCloud is a London-based Web3 infrastructure company supporting creators, developers, and brands to build successful, scalable blockchain projects. Learn more at [website].
Include Contact Information —
Always, always include a press contact at the bottom:
📊 Bonus: Format Tips Journalists Love —
When creating charts, keep them scattered but simplify them so they’re not as dense (also consider boxplot charts).
- Stay concise: no longer than one page (maximum 500-750 words).
- Featuring clear subheadings and concise paragraphs.
- Add your high-quality logo or product image here.
- Use hyperlinks (but not too many).
- Use. docx or. PDF when sending via email.
🚀 How to Distribute in 2025?
Writing an effective press release is only part of the battle. Here’s what you need to know to get it published:
📬 Build a Targeted Media List —
Find and message reporters who write about your niche (Crypto, Blockchain, Web3 & Fintech, sustainability). Personalised outreach still beats mass blasts.
📢 Use Press Release Distribution Platforms —
If your business niche is within the Crypto, Blockchain, Web3, or Fintech sectors, you may wish to consider the PR services offered by The Journal-Wire.
For businesses in other niches(Tech, Fashion, Health, etc), some of the most suitable platforms include Newsfile Corp, ACCESS Newswire, and CISION.
💡Repurpose for SEO —
Re-post the release on your blog, Medium, and LinkedIn. Optimise with keywords like:
- “Web3 press release examples”
- “How to write a press release in 2025”
- “Best PR formats”
📎 The Ultimate Checklist For Press Release Success —
✔️ The headline is short and keyword-optimised
✔️ First graph fulfills the 5 Ws
✔️ Quote of the day and real value
✔️ Formatted for skimmability
✔️ Clear contact and boilerplate 👁️ INCLUDED
✔️ Sent to the appropriate journalists/sites
🧠 Conclusion: How to Get Published Like a Boss
Five years later, the battle for media attention rages on, but is hardly unwinnable. By sticking to the successful press release template above and ensuring that your content is timely, clear, and professional, you have every chance of getting your press release published and amplified.
📈 Want guaranteed media coverage? Perhaps work with a PR agency focused on your industry, such as The Journal-Wire.